creative director + copywriter
CHASE FREEDOM
"So You Can" Global Rebrand
You don't get too many chances to reinvent a brand that's over 120 years old. Introduced "So You Can" while celebrating people pursuing their passions.
.
.
.
120-foot long digital billboard in Times Square


ChaseFreedom.com

Facebook Page


YouTube Page 
   Headlines read:
  So you can focus on the small picture for a change.
  So you can grow more than just a garden.
  So you can say you were there.

Mobile Shopping App

  Animated short to announce new text activation for 5% cash back. (Launched just prior to "So You Can".)


            FACEBOOK "FLIP BOOK" (Launched just prior to "So You Can".)

            EXECUTION:
               A user could hold down the right arrow key and "flip" through hundreds of so that it 
            looked like a stop motion animation. This video captures the flip book experience
            from the FB experience.


Some of Craig's other work:
↑Back to Top