RAM
"We make trucks. Only and proudly."
Ram split from Dodge to become its own brand, but after more than a year many consumers remained unaware. We wanted to raise awareness that Ram was its own brand. So we pointed out the difference between it and every other truck manufacturer like Ford and Chevy—unlike them,
Ram doesn't make cars.
"We make trucks. Only and proudly."
Ram split from Dodge to become its own brand, but after more than a year many consumers remained unaware. We wanted to raise awareness that Ram was its own brand. So we pointed out the difference between it and every other truck manufacturer like Ford and Chevy—unlike them,
Ram doesn't make cars.
