VERIZON FIOS
"Fios is not cable. We're wired differently."
Fios rebrand. Introduced "We're wired differently" while taking on cable's slower speeds head-on.
"Fios is not cable. We're wired differently."
Fios rebrand. Introduced "We're wired differently" while taking on cable's slower speeds head-on.
Creative Director on Fios team. I did not write this specific spot.
Creative Director on Fios team. I did not write this specific spot.

Fios is a 100% fiber optic network.
Fiber optics move at the speed of light. Cable moves at the speed of cable. Another way we differentiate ourselves: We’ll install at a timeframe of your choosing and even set up Wi-Fi on your devices. Told you we weren’t cable.
Fiber optics move at the speed of light. Cable moves at the speed of cable. Another way we differentiate ourselves: We’ll install at a timeframe of your choosing and even set up Wi-Fi on your devices. Told you we weren’t cable.

Fios is not cable. We're wired differently.
If cable is considered fast, our top speeds may be considered ultra-turbo-super-mega blink-and-you’ll-miss-it sonic-speed fast. After all, Fios offers the fastest internet available—no asterisk needed. A fiber optic network can do that. Cable? Not. So. Much.
If cable is considered fast, our top speeds may be considered ultra-turbo-super-mega blink-and-you’ll-miss-it sonic-speed fast. After all, Fios offers the fastest internet available—no asterisk needed. A fiber optic network can do that. Cable? Not. So. Much.

Fios is not cable. We're wired differently.
Fios offers the fastest internet available and is the most awarded network for internet speed and customer satisfaction over the past 10 years. That’s why cable customers get jealous. It’s also why, when you sign up for Fios, about the only thing you’ll covet is a strong password.
Fios offers the fastest internet available and is the most awarded network for internet speed and customer satisfaction over the past 10 years. That’s why cable customers get jealous. It’s also why, when you sign up for Fios, about the only thing you’ll covet is a strong password.

Fios is not cable. We're wired differently.
Everything happens quicker with the fastest internet available—uploads, downloads, page loads, laundry loads. Laundry loads? You bet. Because when your internet is ridiculously fast, you can get to everything else that much faster. Pretty cool for those of us with even better things to do than laundry.
Everything happens quicker with the fastest internet available—uploads, downloads, page loads, laundry loads. Laundry loads? You bet. Because when your internet is ridiculously fast, you can get to everything else that much faster. Pretty cool for those of us with even better things to do than laundry.

Fios is not cable. We're wired differently.
Fios is the most awarded network for customer satisfaction over the past 10 years so no need to get all worked up. Another benefit you’ll swear by: Being able to choose the best installation timeframe for you. Feel free to shout. With joy.
Fios is the most awarded network for customer satisfaction over the past 10 years so no need to get all worked up. Another benefit you’ll swear by: Being able to choose the best installation timeframe for you. Feel free to shout. With joy.

Fios is not cable. We're wired differently.
Fios is a 100% fiber optic network. Cable is more like a fiber optical illusion. That’s why Fios moves at the speed of light while cable moves at the speed of cable. It’s also why cable can never beat Fios in a speed test. Or, if the last decade of awards is any indication, in customer satisfaction either.
Fios is a 100% fiber optic network. Cable is more like a fiber optical illusion. That’s why Fios moves at the speed of light while cable moves at the speed of cable. It’s also why cable can never beat Fios in a speed test. Or, if the last decade of awards is any indication, in customer satisfaction either.

Fios is not cable. We're wired differently.
Fios is a 100% fiber optic network and fiber optics move at the speed of light. It’s why Fios is able to give you the fastest internet. Full stop. It also explains why Fios has won the most awards for internet speed and customer satisfaction over the past 10 years. Here to, no asterisk needed.
Fios is a 100% fiber optic network and fiber optics move at the speed of light. It’s why Fios is able to give you the fastest internet. Full stop. It also explains why Fios has won the most awards for internet speed and customer satisfaction over the past 10 years. Here to, no asterisk needed.

Fios is not cable. We're wired differently.
Vine is an extinct social platform that was cutting edge years ago. That’s why it’s a perfect pal for cable—another digital entity that was cutting edge years ago. Admittedly, cable isn’t yet extinct. It probably assumes it never will be. So did Vine.
Vine is an extinct social platform that was cutting edge years ago. That’s why it’s a perfect pal for cable—another digital entity that was cutting edge years ago. Admittedly, cable isn’t yet extinct. It probably assumes it never will be. So did Vine.
Speed reading banner ad campaign.